Ghost
MarketingPublish a website and newsletter, and sell paid memberships.
Ghost lets a publisher, creator or company run a website and an email newsletter from one place. Readers can sign up as members, and you can charge for paid tiers with payments going through your own Stripe account. Because the software is open source, you can host it yourself and keep control of your content and member list.
- Sends posts as email newsletters, with separate newsletters by member choice.
- Sells monthly and yearly paid tiers through Stripe, with offers and discounts.
- Uses marketplace or custom themes, or works headless through the Content API.
What people use it for
Launch a paid newsletter
Connect your Stripe account under Settings, Memberships, Tiers and create monthly and yearly paid tiers. Visitors sign up through Ghost's built-in forms as free or paid members. Publish a post and send it as an email newsletter, and use an offer such as an early subscriber discount to grow sign-ups.
Run a company blog with its own design
Install a theme from the marketplace or build a custom one. Write in the editor using cards for image galleries, video, audio, downloadable files and bookmarks. Connect integrations such as Slack, Zapier or Google Analytics to fit Ghost into your existing tools.
Feed articles to another website or app
Use Ghost as a headless CMS, where editors write in Ghost and your own front end fetches posts through the Content API. Publishing stays in one place while the public site is built with whatever framework you prefer. The official docs cover the API and theme development.