Umami
AnalyticsPrivacy-first website analytics without cookies.
Umami is a lightweight alternative to cookie-based analytics. It brings traffic, campaigns, behaviour, conversions and revenue into one dashboard while avoiding cookies and surveillance, and it can run on your own server or in Umami's cloud.
- Track traffic, campaigns, conversions and revenue without cookies or surveillance.
- Self-host with Node.js and PostgreSQL, or run the official Docker images.
- Connect AI tools through an optional MCP endpoint secured with API keys.
What people use it for
Measure a website without a cookie banner
Add the Umami script to a site to see traffic and visitor behaviour without setting cookies, so people are not tracked across the web.
Report on campaigns and conversions
Follow campaigns, conversion goals and revenue in one dashboard to see which channels bring visitors who buy or sign up.
Host analytics for several client sites
Run one self-hosted Umami instance with a PostgreSQL database and add each client website to it, keeping all the data on your own server.